Well ok, this may not be the ultimate punchlist, but I thought it was worth sharing. As I mentioned in my previous post about being over whelmed when it comes to Internet Marketing For Real Estate Investors, I wanted to build a punch list. This punch list is going to be my guide to what has to be done in order to be successful.
There are potentially an unlimited number of websites that you can create for your business, but I’ve decided that THREE would be the ideal amount. You first need a company site in order to give you a more professional appearance. Your leads are going to search google for your name and a nice professional site gives them confidence in you. It is also then a good idea to separate out your buyer and seller pages I feel. The reason for this is that you’ll be able to better drive traffic to those pages by focusing your message to the specific target.
So the three main websites that you should setup are…
It’s easy enough to say “make these sites”, but what do you put on each of them? Well I put together a high level punch list of what each site should have…
Website: Main Company
Standard Pages
- About
- Contact
- Home
- FAQ
Forms
- Contact Me
- Seller #1 (Name, Address, Email, Phone)
- Seller #2 (Additional information about house and reason for selling)
- Buyer #1 (pre-qualification form)
- Private Money Lender
- Sign-Up for special information (E-books, 10 ways to sell your house fast, etc…)
Squeeze Pages
- We Buy Houses Lead Page
- Buyer Lead Page
- Private Money Lender
Blog Posts
- Posts about advantages of investing
- Posts about real estate in your farm area
- Posts about selling to investors
Special Reports
- # Ways To Invest in Real Estate in [city]
- Private Lending Report
f. Additional Pages
- Properties You Have Under Contract
- Testimonials
- Privacy Policy
Website: We Buy Houses (Seller)
Forms
- Contact Form
- Seller #1 (Name, Address, Email, Phone)
- Seller #2 (Additional information about house and reason for selling)
- Sign-Up for Free Guide/Report
Standard Pages
- About
- Contact
- Home
- FAQ
Squeeze Page
- We Buy Houses (one for each keyword phrase you want to use)
- Free Guide/Report (one for each guide/report you have)
Free Guides/Reports
- Pros and Cons of Selling to an investor
- # Ways To Stop or Avoid Foreclosure
Additional Pages
- How It Works
- Resources (Free Reports, Links to Articles)
- How To Stop Foreclosure
- Keep Your Home
- Privacy Policy
Blog Posts
- Posts about selling to an investor
- Posts about real estate in your farm area
Website: Buyers/Private Lenders
Forms
- Contact Form
- Property Sign Up (Name, Address, Email, Phone)
- Buyer Pre-Qualification
- Sign-Up for Free Guide/Report
Standard Pages
- About
- Home
- FAQ
Squeeze Page
- Sign up for Property List
- Free Guide/Report (one for each guide/report you have)
- Private Lender Signup
Free Guides/Reports
- Private Lender Guide
- Passive Income Report
Additional Pages
- How It Works
- Resources (Deal Evaluator, Property Repair Checklist, etc…)
- Testimonials
- Privacy Policy
Blog Posts
- Posts about your deals
- Posts about living in the area
- Posts about advantages of being a private lender