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Marketing Monday: Getting Back Into The Swing of Things

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postcard maniaI’m finally getting back into the swing of things and have been putting together some mailings using the new system.  There have been a lot of starts and stops for one reason or another but after 3 weeks of trial testing Beta 6, I’ve got most of the errors out.   Even still, there are some areas that I’ve been reworking because I found them to be either confusing, not working as intended or Chris or my partner have suggested a new feature.  I’m very exited about getting it released to a larger audience and see how it handles.

My Mailings…

Postcard Mania Update

The returns have been very bad through the 4th mailing.  I’ve gotten a total of 6 responses out of about 2400 postcards.  It’s safe to say that after this round of postcard is completed I’m gonna not use them any more.  Postcards do work in some areas of the country, but apparently not so much in New Jersey.  Not only I am seeing this sort of response rate, but a few other investors that I’ve talked to have had similar results.

PostcardMania is a great company and would recommend them to anyone.  Excellent customer service and their products are top notch.  I was pulling for postcards to work for me, but unfortunately they have not so far. I’ve got about 2600 postcards remaining so maybe I’ll get a deal out of them and I’ll change my tune.  You never know right?

 

Probates

Our first probate mailing went out last week, and the second and third are in the mail as I type this.  I’m not expecting as high a response rate as I got from Out-of-State-Owners (12%), but I’m hoping to get better quality calls.  Also the total number of letters won’t be as high as out of state owners, which will help keep my budget under control like I planned.

How are your probate response rates??


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